Guest Blogging for Co-Citation: the Benefit of Linking out #MyBlogGuest
16 May, 2013
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Even though it seems to be a hot trend now, co-citation is not a new topic in web marketing world. @jimboykin blogged about co-citation back in 2006, for example; but for some reason it seems so hard to believe that few people care to think about it (“What? Giving someone free links???” – that’s the philosophy we are fighting with!).
Co-citation is about analyzing your link neighbors. If we talk about a guest blogging in particular, here’s how it looks:
- If Google sees trusted URLs next to your backlink, they use it as a good signal
- On the other hand, if Google sees your site linking to trusted pages that help the user, they use it as a good signal
- In other words, it benefits BOTH the author and the publisher; THEREFORE we’ve been encouraging linking out more than just to yourself for ages.
Academics have been using co-citation since the dawn of the printing press. Much of the algorithm is academic in nature. #myblogguest
— Don Sturgill (@Roadturn) May 16, 2013
@jeremybenno I think they mean that co-citation allows both author and blogger to support eachother #myblogguest
— Givelify (@Givelify) May 16, 2013
With lots of lower quality writers and link builders trying to ruin the concept of guest blogging (scaring away some bloggers), it is easy to fail to see the bigger picture: Guest blogging is the way to build contacts through great content.
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Intro by Ann: This article is written by MyBlogGuest user. It is courtesy of 
