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Even though it seems to be a hot trend now, co-citation is not a new topic in web marketing world. @jimboykin blogged about co-citation back in 2006, for example; but for some reason it seems so hard to believe that few people care to think about it (“What? Giving someone free links???” – that’s the philosophy we are fighting with!).
Co-citation is about analyzing your link neighbors. If we talk about a guest blogging in particular, here’s how it looks:
- If Google sees trusted URLs next to your backlink, they use it as a good signal
- On the other hand, if Google sees your site linking to trusted pages that help the user, they use it as a good signal
- In other words, it benefits BOTH the author and the publisher; THEREFORE we’ve been encouraging linking out more than just to yourself for ages.
Academics have been using co-citation since the dawn of the printing press. Much of the algorithm is academic in nature. #myblogguest
— Don Sturgill (@Roadturn) May 16, 2013
— Givelify (@Givelify) May 16, 2013