Google and Guest Blogging: Let us Stop the Insane Rumor at #MyBlogGuestThursday, November 1, 2012 16:01
Today’s Twitter chat is about facts – that’s our desperate attempt to keep everyone sane.
So what do we know for sure?
So: Only *facts* today: Google’s official take on guest blogging!
Google representatives seldom speak about guest blogging but when they do, it’s always something we already know:
- @MattCutts back in 2008: “Yeah absolutely; because someone is choosing to put that article up… it is exactly that situation where they are getting their article placed in a magazine and in return they get credibility… whether it’s through networking or through writing articles that you are expert about, or even doing a guest post on a blog are all important to journalists who are trying to get their name out there and have people know more about them“. If you read further, you’ll clearly read that Matt didn’t even mind if those byline link were not completely relevant to your site. Those are *well-earned links*. Take a few minutes to go through that part of the interview: It’s an old one but it reflects that commonsense approach we’ve been preaching for years!
- “Is Google fine with guest blogging and do links ‘earned’ from writing guest blogs matter?” @JohnMu back in 2010 – “In general I would recommend putting that work into your own site, instead of creating content for other people’s sites.” (Well, that’s one man’s opinion clearly stated. He never said it was frowned upon)
- @MattCutts just recently: Vague answer to a quite straightforward question: “What is Google’s view on guest blogging for links?“. *Of course*, you don’t want to spin articles, use half-used content that brings nothing new or abuse in other way. That’s is as for no-nos.
For those who don’t know:
- Matt Cutts is one of the few Googlers who speak a lot on the conferences, blogs and at interviews. He is the head of the Webspam team for Google
- John Mueller is Google’s Webmaster Trends Analyst. Older SEO generations know him by his frequent replies at Google’s Webmaster Help forums (everyone always gets so excited when representatives come to reply there).
Google frowns upon *paid* links: clearly because those fake your backlink profile.
*Therefore at MyBlogGuest we ban any member (free or paid) the moment he/she is caught at trying sell/buy articles for links*
Whether those link might be mistaken for paid (for example, algorithmically or not) is actually up to you. We don’t create your content: we do our best to maintain its quality but we don’t write it for you. It’s the author’s responsibility to create high-quality content and embed links the way they are never mistakenly considered paid-for. Likewise, it’s up to the blog owner who considered that guest post content to decide it the content and links in it look good enough to be placed on their blogs.
It’s the commonsense rule: If you don’t want to be suspected of breaking rules, DON’T BREAK them. It’s your content and your website, so just treat it accordingly.
Google representatives have *never* officially stated they think guest blogging is a bad tactic. If you know any facts that state otherwise, please speak now or forever remain silent!
It will *never* be against Google’s rules to create high-quality content and place it elsewhere (either on your site or someone else’s). Guest blogging will *only* backfire if *you* do it wrong (or hire wrong contractors to do that for you).