There has been some discussion as to whether Google likes guest posting. Although some guest posters deny it, and guest posting can be done to leverage traffic and promote brand as well as for SEO, there’s little doubt that for some people at least the goal is to manipulate search engine rankings.
And that, in theory at least, is a definite no no for Google.
When manipulation can help.
Of course, as one of my favourite SEOs, Ross Hudgeons, has pointed out, manipulation is only a bad thing when it disrupts the user experience.
And I’d argue that guest posting does the opposite of that.
If Google has done its work right in the first place, the blogs and websites whose links count will be quality blogs and websites, and therefore only accept quality guest posts.
The bloggers and webmasters who can afford to pay for/are talented enough to produce great content will also be able to afford to pay for/be talented enough to produce great content for their own website.
In many cases the search battle is already being lost, with websites/blogs with great content losing out against sites with large numbers of spammy links. The last thing Google needs to do is penalise those who can and do produce good content.
What if I’m wrong?
I could be wrong, of course.
Because if Google didn’t like guest posts, there would be no point in saying it didn’t like it. That would just drive the practice underground. Sneaky links would be placed in the body of content instead of politely being placed in the footer as they usually are now, and guest blogs would be disguised as run-of-the-mill content.
And by the way, this is not a guest post, my name is not James Dunworth and I don’t also work for The Disabled Shop
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