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Even though it seems to be a hot trend now, co-citation is not a new topic in web marketing world. @jimboykin blogged about co-citation back in 2006, for example; but for some reason it seems so hard to believe that few people care to think about it (“What? Giving someone free links???” – that’s the philosophy we are fighting with!).

Co-citation is about analyzing your link neighbors. If we talk about a guest blogging in particular, here’s how it looks:

Co-citation guest post

  • If Google sees trusted URLs next to your backlink, they use it as a good signal
  • On the other hand, if Google sees your site linking to trusted pages that help the user, they use it as a good signal
  • In other words, it benefits BOTH the author and the publisher; THEREFORE we’ve been encouraging linking out more than just to yourself for ages.

If it’s just your link in an article, it looks weird and it reads less useful. But what if you are helping yourself as well as the reader and send positive signals to Google by simply linking out to someone except yourself?!

What is a “Trusted” Link?

Simply but, it’s whatever you feel useful for the reader of your article (and surely NOT competing with your own page). If you need specific tips, here are two:

  • Any .gov, .edu, wiki page that explains what you have just mentioned (search on Google: “loans site:gov“). CNN, BBC, NYTimes articles are also trusted as well as official city sites, official stats sources, etc..
  • Any authentic blogger you like reading: Blogs are powerful source of “social signals” and on top of that, by linking to them, you build your relationships with them – which is ALL we are about here!

Google has been offering a free public tool to check your common co-citation for ages; just search related:URL (example: related:http://myblogguest.com). Don’t expect that to be an exact science though: Google will never show you the actual picture but it does give you a good snapshot.

Basically, co-citation shows who Google associate your web page with; how Google categorizes your page.

Like I said, it’s really a simplified way to look at co-citation, but that’s all you need to know to write and publish killer guest articles that help both sides!

To get a deeper understanding of co-citation, watch Rand’s Whiteboard Friday – it’s not only about links: By simply mentioning influential brands and people, you may be sending signals to Google as well!

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Ann Smarty

Founder at MyBlogGuest
Ann Smarty is the founder of MyBlogGuest. Feel free to contact her if you have any questions about the platform.

2 Responses to “Guest Blogging for Co-Citation: the Benefit of Linking out #MyBlogGuest”

  1. David Leonhardt

    All I can say is du-uh. Really, I have never understood the idea that one should not link out. If for no other reason, the last thing you want someone to do is to hit the “back” button, essentially telling Google, “Oops. That was a bad site to list in the SERPs”. Even without co-citation benefits, you have to give people somewhere to go when they are done with your website.

    Reply
  2. Naven

    Co-citation is the lesser known strategy or people not use it on their guest posts to make the blog posts not only looks natural, but as per your information’s, it gives authority to a blog post.

    Thanks.

    Reply

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