Let’s imagine a typical day in your life (yes I have conveniently taken the authority to say your) since every blogger has pretty much the same time table, more or less. You wake up, check your mail on your blackberry, login to all your accounts and open at least ten browser windows to surf the net! You go to your favorite site, you see someone has made a guest post there.
Alright, you read it, move on to the next one, see the same person there and so on, after a week of surfing you see the same people all over the blogosphere! Be it their own blog or their guest posts on your other favorite blogs. You immediately Google and read up every article that leads to ‘benefits of guest blogging’ and with all those inspirational articles out there you feel all charged up and decide to make your own guest post on your favorite blog.
You are about to write the first word but wait…..
Guest Blogging Is not For you!
Oopss! that sounds harsh! But yes, after having read so many benefits of guest blogging you may already have loaded your shotgun to come and hunt me for providing this ‘misleading’ information! But wait, I never said guest blogging is bad for all of them out there, I said it’s just bad for you, if… :
1) You Treat It as a Link Building Strategy
First of all, let me tell you it is hardly a strategy and if you still think otherwise then you make yourself look like the caveman in the image above! while you may be impressed with the awesome PR and Alexa of your favorite blog you can’t beat these PR 6 and Alexa 97, yes that’s right, I didn’t forget any decimals, it’s 97! In layman’s terms, it is called ezinearticles.com! You might consider submitting to article directories if the prime reason of your guest post is link building and traffic.
Cons - this is more of an ethical point of view than the logic mentioned above. You will ultimately end up looking like the blogger mentioned at the beginning of the article who has written for different blogs but the content still means the same even without the spinning! Would you like to be abused by millions of bloggers early morning? I dont think so!
2) You Spin Articles
No matter how efficiently you spin and twist your words, it’s still counted as copied content. If you can’t invest some time in producing good content then you should not be blogging, leave alone thinking of guest blogging. Half-baked content not only dilutes the quality of the internet but also kills the hard work of the original blog writer.
Cons - DAll content, spun by any human or bot can be spotted by the search engines with respect to any synonyms used with closed (bot) eyes. So before you try to spin content, think again! It may look clean to the human eyes and pass copyscape but it’s all the same for the search engines!
3) Submit….Wait….. Submit
Honestly tell me, how many of you have thought of this? or rather how many have not!!
You think you will submit to one blog first, then when it is accepted then you can submit to another blog or article directories for more backlinks, or use it in your own blog.
Cons - It will hurt your SEO very bad! Since the blogs, you submit to, has authority, their version gets indexed first and gains more visibility in the search engines automatically and if the same content is syndicated across a wide range of URLs with all of them pointing to your URL, then it will surely raise a red flag from the search engines for plagiarism and spam. In this case you will end up losing even the link juice you earned from the original article you wrote on the first blog!
Like all things on the Internet, there is an ethical and an otherwise way of doing it! Your guest post on someone else’s blog is your face on their blog, if caught indulging in these cheap tricks you would need a hell lot of soap to wash that face! You will lose trust, authority and any little respect you had in the bloggers’ community! The whole point of guest blogging is not for selfish gains. There are massive benefits of guest blogging but they should be your secondary concern.
The whole point of writing on someone else’s blog is to contribute to the information and that is what it is all about. Blogging is a community thing, and guest blogging gives you a chance to build relations that are more valuable to excel in blogging as opposed to just sustaining with those few links. And still if the search engines change the algorithm tomorrow and your links get devalued then what do you have to bank upon?
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