Opening Up Your Site for Guest Bloggers Means to Learn to Say “NO”Wednesday, March 23, 2011 15:58
Note from Ann Smarty: It is obvious that we here at MyBlogGuest are all for guest blogging. And we believe guest posts are great in most cases. However, we have to warn you: by opening up your blog for guest posts, you do make your blog more attractive to people who just want to build links spreading low-quality content. Our aim is to warn you: stay away from those people. Don’t publish their articles. Ignore them. Don’t let them spoil the concept of guest blogging. Don’t let guest blogging work for them!
Whether you are a hard-nosed internet marketer, a mom blogger, or both, you will no doubt be aware of Google’s recent update to its algorithm, or the Panda update as many seem to be calling it. What you may not know is the blogs, whether they be personal or business are about to be inundated with an avalanche of requests from slightly worried marketers and online money makers wishing to make guest posts on those blogs.
If you don’t know what a guest post is, it’s essentially a piece of content written for a blog by someone who is not involved in the ownership or maintenance of that site. Terminology can sometimes be confusing because ‘guest blogs’ can be used interchangeably to describe individual pieces of content (they should be called guest POSTS) as well as the actual sites the content is posted on.
So why the sudden demand for blogs to post on?
The aforementioned Panda updated has had a real impact on those who rely on the internet as a source of income. Panda has penalised poor quality sites that host shallow irrelevant content, unfortunately exactly the kind of work that these marketers were producing, stuffed with links to sites that they had commercial interests in.
Now the playing field has been leveled and those relying on article marketing sites to gain back-links will now be turning to personal blogs, YOUR blogs. Don’t be surprised if you inbox begins getting flooded with requests from people with dodgy pseudonyms who can’t string a sentence together, the likelihood their content will feature similarly poor spelling and grammar.
Of course this is a double edged sword, if you are crying out for more content on your blog, these people could be the answer to all your prayers. Guest content writers will happily and quickly put together content on pretty much any topic, providing they are granted the freedom to insert at least one link somewhere in the post.
Now, I’m not saying everyone that approaches you with content will be a spammer, I’ve had some excellent guest writers on my blog, it just pays to be aware of those only interested in linkas, using articles as mere ‘containers’ for a link.
So what’s my advice?
If you want content, ensure there is a ‘write for us’ section on your site, or at the very least a ‘contact us’ facility. If you want to attract guest posters, then it goes without saying that you try to rank for ‘Guest post’ or ‘guest bloggers’.
The bottom line is always read the content before posting, even if you are desperate for copy on your site, publishing poorly written nonsensical drivel will only harm the credibility of your blog and drive visitors away.
Joe is a blogger for online spy shop, a company selling spy gadgets if he writes guest content he always ensures is it of the highest standard!