I have always been looking for more and more ways to explain to our guest authors how to create a really great guest post which will receive a lot of placement offers to choose from.
One of my recent attempts was a “Articles Gallery Checklist” that requires a guest author to check all the items before publishing a guest post to the Articles Gallery.
Here’s the copy of the checklist:
☑ My article as well as my author byline is unique. My article contains original ideas. Please read how original content is much more than unpublished content)
☐ Good English and grammar (No keyword stuffing)
☐ The HTML code is clean (Extra “dirty” code makes the article hard to publish and may result in the article rejection)
☐ Natural and relevant linking (download a cheatsheet here). No self promotion. I inform rather than promote (e.g. “I am a blogger behind XXX” instead of “Check out XXX!”). My self serving link is NOT be in opening paragraphs or text
☐ I am linking out to trusted resources a lot (more about the benefits of co-citation here)… I link to my social media profiles.
☐ I am using Royalty-free or CC-attributed images and screenshots to make my article more attractive. (Feel free to use Smart Photo Stock for that)
☐ My byline is about me, the author, (not company); It’s unique & personal, not self promotional
☐ My article is so good that I would gladly publish it at my own site! I like reading it myself
Then it occurred to me that there should a better way to visualize that checklist, and I created this flow chart using my office whiteboard:
You can download the larger photo here and use it to create your own flowchart to use at home (or send to your copywriting and content production team).