What is author rank?
The “Author Rank” explanation comes from this patent of Google where author is referred to as “agent” and where it states that:
The identity of individual agents responsible for content can be used to influence search ratings.
In simple words, it says that if you have a good author reputation, your content will be given higher score.
The more other good authors reference content authored by you, the higher your own author rank is (and presumably, the higher the rankings of the pages assigned to you)
The patent also mentions that not only other “agents” / authors can boost your author rank. Well-trusted pages can do that too:
….the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the *referring documents* and other agents. This implies a recursive definition: the reputation of a particular agent is a function of the reputation *of the content and* agents which refer to it.
But how can one build that high “author reputation” unless he/she is already well known in the industry.
You guessed it: The only way is to guest post!
But that is not about you linking to yourself. Again:
…the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend *not just* on the number of references to the content signed by the particular agent, but on the importance of the referring documents and *other* agents
This means: guest blogging for the sake of links WON’T work.
It’s guest blogging for contacts which will…
Example: I did a guest post for Lisa Irby a few years ago. Lisa is a huge authority and she had found out about MyBlogGuest from that guest post of mine. Lisa is still mentioning MBG each time when she mentions guest blogging!
It’s like I got one link from my guest post once and then the links kept coming!
- Start building your author profile NOW. If you own a business, identify your best authors and build several author brands
- Make sure to claim your authorship with Google Plus: Make sure your byline is always connected to your G+ page (many experts think the ability to authenticate certain content with certain profiles was the MAIN reason of launching G+, so it’s huge!)
- Identify powerful authors in your niche and start building your relationships with them now! Here are a few tips to do that: find and approach.
- Don’t risk your author rank! It’s easier to lose than re-build
…reputational scores are relatively difficult to increase and relatively easy to decrease, creating a disincentive for an agent to place its reputation at risk by endorsing content inappropriately. Since the signatures of reputable agents can be used to promote the ranking of signed content in web search results, agents have a powerful incentive to establish and maintain a good reputational score.
You can watch it as the presentation online here.
- AuthorRank could be more disruptive than all of the Panda updates combined by @ajkohn
- How to Prepare for AuthorRank and Get the Jump on Google by @mike_arnesen via SEOmoz
— Gareth Cartman (@clevergareth) December 6, 2012
— Jeremy Rivera (@JeremyRiveraSEO) December 6, 2012
And a good question!
— Paul Schlegel (@WorkAtHomeTruth) December 6, 2012
Next week we’ll talk about some possible ways publishers may benefit from author rank as well!