From an Internet marketing and SEO perspective, the concept of guest blogging truly is ideal for any small to medium size organization to succeed. It’s a common headache for many webmasters to achieve the same search engine rankings enjoyed by large, wealthy organizations whom are backed by media campaigns and other viral marketing strategies.
Search engine visibility strategies are evolving constantly. If you’re relying on organic search as your primary source of traffic, you’ll need to keep abreast of the Internet search technologies handed down by Google and Bing – for which you, me and everyone else simply must conform to.
The message of Google is not a new one and the recent panda update simply rams home the message for those who refused to listen. As of late, I have been receiving various spam emails containing numerous case studies from article spinning services and public blog syndicating networks claiming that their networks have not been affected by panda. Who are we to believe (or trust), the OFFICIAL word of Google or a bunch of case studies hashed together from slightly worried, low quality blog network owners?
If we take a look at all the SEO and link building strategies being utilized, it’s fair to say that most have become rather ineffective. Does a website deserve to be on the front page of Google simply because it has (mindlessly) built thousands of back links to forum profiles and directories? Certainly not. And what about syndicating hundreds or thousands of the exact same rehashed spun article to a blog network with the sole purpose of increasing in-bound-links? These kinds of practices do nothing more than pollute the Internet rather than BENEFIT SEARCH ENGINE VISITORS.
A website deserves credit for taking the time to undertake in-depth analysis and research about its given niche. Whether or not you’ve decided to conform to this process, you’ll have no choice if you’re to be a serious contender in a competitive niche.
The principle behind guest blogging goes hand in hand with the philosophy of Google itself. The concept is totally white hat, attracts real and genuine targeted visitors based on a unique search query and offers the author an authentic and permanent backlink for which the major search engines will give due and deserving credit.
Given that effective current SEO strategies are fairly limited compared to what previous or outdated algorithms would allow, finding ways to continually publish guest blog articles requires authors to think out of the box somewhat.
We are all well aware how relevancy weighs in on our content from a search engine perspective. Maintaining relevancy and composing relevant content worthy of publishing day-after-day becomes slightly cumbersome before too long.
Guest Blogging in a Difficult Niche – It’s all About The Angle!
If you’re into guest blogging and can see the tremendous potential by publishing or creating absolute unique content for killer back links or for search engine friendly content that’s exclusive to your website, there are many ways to keep publishers and search engines happy simply by expanding your angle.
Coming up with new ideas to write about that are still relevant is the trick. You could start this process by taking a pen and paper and draw yourself a basic web diagram and start to expand your thoughts into other related elements within your niche.
If you’re selling cushions, for example, the main topic is obviously cushions. However, you can start adding to your web diagram topics with cushion fabrics, colours, styles, trends, home furnishings, carpet, furniture, tiles – anything at all that might compliment a cushion – this could be the first layer of the web diagram, next, start working on a second layer that relates to your first layer and so on. Before you know it you’ll have many topics to write about that are still relevant to the main item – cushions.
For me personally, my niche is frequently depicted as somewhat controversial, so you might be able to appreciate the scepticism shared by site owners who are looking for content when they come across online dating articles in the articles gallery.
Articles relating to dating sites have seriously been done to death across the Internet. “Oh great, another online dating tips article, who cares” – delete – next! During the past three years, I can’t remember the last time I wrote an article about online dating sites tips.
Generally, I lean towards topics like social networking, dating applications, health and fitness to improve self image, dating cultures, press releases, dating statistics and news, online etiquette, relationships etc. These mentioned topics still relate to online dating indirectly (but without the repetition) and even though my bio links are pointing at an online dating site, if the content is creative and original, it will get published.
Thanks for taking the time to read my insights into guest blogging. You can follow more of my updates here – Matt Fuller.
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