Acceptable

Not acceptable

• Dating sites (non-sexual)

• Pornographic images
• Pornographic cartoons or anime (hentai)
• Lewd or provocative images
• Adult/sexual dating sites
• Mail Order Brides / Escort sites
• Sheer/See-Through
• Crude or indecent language, including adult stories
• Sexual tips or advice
• Adult comment spam
• Adult search results
• Ads or links to external sites containing adult content
• Sexual aids, devices, and enhancers such as: vibrators, dildos, lubes, sex games, inflatable toys, penis and breast enlargements, and sex instructional videos
• Note: Sites that are selling sexual drugs such as Viagra will fall under the drug content policy, NOT adult content

Acceptable

Not acceptable

• Political advertising sites as long as they are not hate-related or advocating against another party
• Satire sites that do not advocate violence or target hate/anti content against anyone
• Religious organization sites as long as they are not hate-related or advocating against another religious organization
• Consumer awareness sites (e.g. review sites, both positive and negative)

• Sites cannot advocate violence against any individual, group or organization (protected or unprotected)
• Sites cannot contain hate/anti content targeted against any group or individual

Acceptable

Not acceptable

• Sites offering bittorrent clients (software for downloading torrents)
• Torrent search sites

• Sites that host or directly link to copyrighted content
• Warez sites
• ROM sites
• Sites dedicated to audio or video file downloads
• Sites that explicitly state the material is pirated

Acceptable

Not acceptable

• Sites that sell herbal plants that can be used as hallucinogens, but are not promoting them for their drug-related uses
• Note: These plants are legal to purchase as long as they are NOT eaten, brewed, or smoked
• Sites that sell over-the-counter drugs
• Informational sites about prescription drugs
• Sites providing information on Ephedra

• Sales or promotion of illegal drugs and illegal drug paraphernalia
• Note: Drugs illegal in the US are unacceptable even if legal elsewhere
• Information or products for passing drug tests
• Sales of prescription drugs, even if through an affiliate programs
• Sites that primarily drive traffic to online drugstores/pharmacies
• Sites that sell Ephedra or alternatives to Ephedra, such as Ephedrine

Acceptable

Not acceptable

• Sites that sell wine and champagne
• Sites that sell equipment or provide information on how to distill or brew beer
• Directories of pub locations

• Sites that primarily sell alcohol (beer, hard alcohol, or liqueurs) directly from their site

Acceptable

Not acceptable

• Informational sites about quitting smoking
• Informational sites that do not sell tobacco products

• Sites that primarily sell tobacco products (cigars, cigarettes, e-cigarettes, chewing tobacco, or rolling papers)

Acceptable

Not acceptable

• Sites with play-for-fun games, contests, sweepstakes, raffles
• Location-based gambling sites (hotel casinos and destination travel sites)
• Sites promoting fantasy sports
• Sites selling books, ebooks, magazines, TV shows that discuss gambling-related activities
• Discussion forums or blogs about gambling that don’t drive traffic to online gambling sites
• Sites selling gambling equipment
• Sites that drive traffic to online gambling sites through referral links or advertising

• Online gambling sites, such as online casinos or online wagering sites
• Sites that drive traffic to online gambling sites, such as through organic links

Acceptable

Not acceptable

• Sites that provide information on “unlocking" or “jail-breaking" cellular phones
• Information or software for DVD, CD, game ripping, or MP3 music downloads (must not violate our copyright policy by providing downloads of copyrighted materials or driving traffic to sites with content of this nature
• Sites that provide information on free-to-air satellite channels

• Sites or products that enable illegal access of cell phones and other communications or content delivery systems or devices
• Products or services that bypass copyright protection, including circumvention of digital rights management technologies
• Products that illegally descramble cable or satellite signals in order to get free services
• Sites that assist or enable users to download streaming videos if prohibited by the content provider, such as those found on YouTube and Google Video

Acceptable

Not acceptable

• Sites that pay you to complete an action, as long as the action does not involve clicking on ads or artificially inflating ad impressions (Pay-To-Survey sites, Cashback sites)
• Safelist sites (opt-in groups where users promote their sites over email)

• Pay-To-Click Sites
• Pay-To-Surf Sites
• Auto-Surf Sites
• "Search for Charity Sites"
• Pay-To-Search Sites

Not acceptable

• Mimic the Google user interface or frame Google services, such as Google Finance or Google News
• Imply having an affiliation or partnership with Google
• Primarily offer "get rich quick" or other schemes involving Google products
• Provide information that helps users circumvent the policies of other Google products
• Contain Google's trademarked terms in the site's URL

Acceptable

Not acceptable

• Boxing or martial arts sites

• Breaking bones
• Getting hit by trains/cars
• Receiving other serious injuries
• Sites devoted to fight videos
• Sites with gory videos or images

Acceptable

Not acceptable

• Sites that are primarily about the sport of hunting
• Sites that sell antique guns, non-working replicas, emergency flares, paintball guns, scopes, or holsters
• Sites located outside the US that sell Airsoft guns
• Sites in the U.S. that sell Airsoft guns and have the appropriate disclaimer on the landing page
• Sites which contains content regarding archery or bowhunting
• Sites that sell collectible knives, daggers, swords, cutlery, chef knives, or sporting equipment

• Sites that sell firearms, ammunition, and gun accessories
• Sites that catalogue individual firearms
• Sites that drive traffic to firearm sales
• Sites in the U.S. that sell Airsoft guns and DO NOT have the appropriate disclaimer on the landing page
• Sites that sell knives or weapons with an intended violent use
• Sites that teach bomb or other explosive-making or give instructions on how to harm or kill
• Sites that sell fireworks or pyrotechnic devices