Let me first get my point straight: it’s not wise to compare article marketing to guest posting – this is much like comparing apples to oranges.
But we get back to this comparison again and again. I can’t do nothing about that except for offering my own comparison.
Here’s a handy table that makes my point clear: I do believe in guest posting and I do think article marketing is in the past. And here’s why:
|Guest posting||Article Marketing|
|Unique content?||Yes, absolutely||No (“spunn” content is NOT unique. Period)|
|Extra links? (to your article)||Yes!||Hardly possible|
|Potential promoters and followers?||Yes!||Hardly possible|
|Increased exposure to social media?||Yes!||No|
|Networking power?||Yes!||Hardly possible|
|Boosting reputation?||Yes! (if you are great)||Maybe (if you are great!)|
Google filters out all duplicate-content articles, therefore only one of your links might be considered. How “similar” should the articles be to be considered duplicates? No one knows the exact answer to that question, therefore the safest bet is to create totally unique content (no copying, spinning, etc).
Your article published on a well-read blog will be cited, included in round-ups, bookmarked, scraped after all – this all will result in dozens of backlinks to your actual guest post. This will, indirectly, bring you dozens of backlinks.
Yes, absolutely. Let’s face it: blogs and article directories do have different types of audience. People follow blogs while they only randomly check article directories (if they do that at all). Blog readers are much more likely to “stick” to you and help to grow your brand by spreading the word, linking, coming back regularly, etc.
Absolutely! Blogs are MUCH more social-media friendly than article directories. Blog readers are social-media savvier than random visitors of article directories simply because blogs ARE social media. They have communities of their own – people who come daily to tweet, like, digg, mixx, etc every single post that gets published there including your guest post.
Now, let’s just stop for a second and try to FORGET about links, social media front pages, traffic and all that stuff that we can’t live without. Let’s get back to the basics: to people.
Building contacts with real people is the most important step in promoting your business. You can’t do everything yourself. If you think you can, you will fail. You need people who will follow you and trust in you. You need people who will bring friends to your business and who will get the word out when you need it.
Guest posting is the most effective way to network with influential people in your niche. By contributing value, you win the bloggers’ hearts and turn them into believers. Next time you need them, they will be happy to help!
I’ve seen quite a few exceptionally great article directory contributors who have built their names via article marketing. But with guest blogging it is just easier. All you need is to be prepared to invest time and create REAL value, and you’ll see your guest posts build your reputation – it’s really the matter of a few months of active and “proper” guest blogging.
Conclusion: Let’s be fair here: if you consistently submit great (not spunn but unique and valuable) content, you are likely to succeed with both the tactics. Besides, if you do guest blogging, it doesn’t mean you can’t try your hand at article marketing as well. It all comes to how hard you are prepared to work and how much time you are prepared to invest because you can’t do both with the same content. You’ll fail.
Besides, yes, I am biased (because I love guest blogging and I have never been seriously involved into article marketing), so if you have other experiences, tips or insights, please share them in the comments!
And sure! To see what guest blogging really is, how it works and how to get involved, join My Blog Guest!
Latest posts by Ann Smarty (see all)
- Chatting Guest Blogging at #Pitchboxchat - December 19, 2018
- How to Collaborate on Content: Co-Create, Interview and Find Guest Bloggers! #BizapaloozaChat - December 5, 2017
- Ann Smarty Talking Influencer Marketing at #BW_Chat Twitter Chat - February 26, 2016