20+ Reasons Why You Need to Start Guest Blogging

2010 January 31
by Ann Smarty

1.  Generate more traffic to your website;

2. Attract (potential) customers / subscribers;

3. Build (powerful) links to your site;

4. Increase your brand awareness;

5. Build the reputation of a real expert in your niche;

6. Build contacts with bloggers;

7. Learn other bloggers’ tactics and methods;

8. Get inspired by seeing what other bloggers do;

9. Get feedback on what you do “from outside”;

10. Reach new communities and topic hubs;

11. Get introduced to new niches you were unaware of;

12. Become known in other “neighboring” niches (where you can expand your business to);

13. Find new business partners;

14. Share your story to a wider audience;

15. Experiment;

16. Become a better writer;

17. Learn to communicate in various circles;

18. Broaden your outlook: get to know more resources in your niche;

19. Influence the influencers (and become one);

20. Help your campaign to go viral;

21. Create an impressive online resume;

22. Learn to cater for various types of audience;

23. There are more! Let’s discuss them in the comments!

38 Responses leave one →
  1. January 31, 2010

    Lots of tips here. I want to add one more.Guest post helps in increasing your feed readers.

  2. January 31, 2010

    You have already mentioned many of the reasons. I think one of the best reasons to guest post is that you are instantly introduced to an new audience.

  3. February 1, 2010

    I plan to try to do a few of guest blog posts but I cannot find any time to do that finally :)

  4. February 1, 2010

    Guest blogging gives you the chance to write about topics that may not be thematic for your own site, but perfect for others, giving you the chance to show your wider range of writing skills and interests.

  5. February 1, 2010

    Great list! I would say that increasing brand awareness and growing your network (both of readers and fellow blogger contacts) would be my #1 and #2 reasons for guest blogging. Great content. Thanks for sharing your thoughts.

  6. Ann Smarty permalink*
    February 1, 2010

    @gt1987, that’s not an excuse for not guest blogging ;)

    @Kikolani, that’s an awesome addition. Thanks!

  7. February 1, 2010

    OK, you’ve convinced me – I need to reach out and do some guest blogging.

    But I’m with @gt1987 in that I find it hard to spend the time on it. However, even if only a handful of these benefits come from guest posting, then I know that it’s simply a matter of priority for me – not time.

    Thanks for the reminder!

  8. February 1, 2010

    That may be true, but we are in the micro site era where everyone has multiple blogs of their own to maintain. It’s difficult enough to keep your own sites updated regularly.

    I agree, if you have time to do it guest blogging could be great. But who has the time???

  9. Ann Smarty permalink*
    February 1, 2010

    Why to maintain so many blogs if you can’t keep up with them properly?

  10. February 1, 2010

    It’s not just that Ann, I’m running several different business ventures at the same time. Point is, people are busy and guest blogging might be low on the priority list. Just my 2 cents.

  11. February 2, 2010

    Nice points to share.

  12. February 2, 2010

    Nice list Ann! Guest blogging has been on my todo list as well but I’m also running into the whole time issue. I’ve got barely enough time to keep my own blog nice and fresh. I’ll first have to get all my ducks in a row and then take the next step.

    Reason 6 is a very important reason for me personally. You build up nice contacts like that!

  13. February 3, 2010

    I have a goal of commenting on a certain number of blogs each week and am surprised at how many things I am learning, new contacts, and all of the other benefits you mention here. It’s easy to do. Just sign up with google alerts and you’ll get reminders from Google when they email the blogs it finds with your keywords.

  14. February 3, 2010

    High Yar!!!

  15. February 3, 2010

    Let me add one more…provide a fresh perspective on the topic.

    And how timely this is – I just received an invitation to write a guest blog post, and I am very excited that I’ve been given the opportunity to reach new folks.

    Fantastic reasons – keep them coming!

  16. February 5, 2010

    Thanks for the additional reminders on why guest blog posts are so helpful.

    I found that guest posting has had an incredible effect on “going viral” too.

    Got this guest post on Twitip that shared the following:

    How to Get a Viral Buzz on Twitter

    Ann has been a great influence on me to guest post more and more! Thanks again!

  17. February 5, 2010

    I think you covered all the major reasons. I joined your website to increase awareness and get and create guest posts. I will start guest posting by the next month. It may start earlier.

  18. February 6, 2010

    Guest Blogging in a well-optimized and focused blog like mine helps you rank well for your keyword. I build a profile page for my guest bloggers and link from all their posts to this profile using their main keywords. The more relevant and well-optimized they write, the more chances will be for them to get ranked highly in search engines for their keywords.

    Check out “Twitter Marketing Expert” and ” SEO Copywriting Expert” and you will find those two fantastic guest bloggers and will see how precious it is to do guest blogging in SOME blogs!

    FYI, I still need more bloggers.

  19. February 9, 2010

    I absolutely agree, but I strongly recommend that you stay in your niche. It’s important and much the easier to write about what you know well.

  20. February 12, 2010

    Brilliant tips for everyone to read, since I’ve been guest blogging and having guest bloggers on my blog, I have noticed that there has been an improvement in my blogs stats, as long as you enjoy blogging and you want to do it then I recommend everyone to give it a go ;)

  21. February 12, 2010

    Thx for the tip! I need to get blogging!

  22. February 12, 2010

    Guest posting (and guest blogging) are great methods for site traffic, links and more.

    Good stuff, Ann!!!

    Missy
    G34Media.com

  23. February 23, 2010

    Awesome point list there but main thing is you ll learn and improve the mistakes what your posting in your blog from feedback ;)

  24. February 25, 2010

    Seems like all the reasons you mentioned are correct. But one reason you might have missed- Guest posting allows you to publish a blog that don’t belong to your niche… Then everything will follow…

  25. February 25, 2010

    This is a great list. Thanks for sharing. I need to really get started guest blogging.

  26. March 6, 2010

    Based on above points, i think u guys r clear now abt advtg of guest blogging

    i heartfully invite you all to do guest blogging on my blog – Worthview dot com ( m not a spammer)

  27. March 7, 2010

    Thanks Ann,

    This is a great service you have started and one I think will help people connect. Guest blogging can be difficult and even discouraging unless your posts are welcome :-)

    Alex

  28. March 7, 2010

    Sharing and interactivity are closely associated to blogging.
    Using this list of tips is an awesome way to achieve the purpose of increasing our blog popularity and interact with our readers for a great blogging experience.

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