As an SEO specialist and affiliate marketer, guest posting is a part of my marketing strategy. In the last couple of months, I’ve been fortunate enough to have several guest posts published on top blogs with many subscribers.
I was curious to see if there was a pattern behind my success so I looked back at the posts and tried to find similarities between them. I think its a good idea to learn from your successes. By examining the bright spots, you can discover effective principles and strategies.
When I looked at my posts, I found that most of them were based on my own personal experiences. They were based on things that had happened in my life. I came to the conclusion that my experiences added a lot of value and helped me get published.
Why Personal Experiences Add a Lot of Value
As I thought about sharing personal experiences, I realized there are many reasons for its effectiveness in guest posting. Here are the reasons I thought of.
Unique Content: Each human being is unique so our experiences will be unique.
Engagement: Your engagement will increase because personal stories tap into the emotions.
Stickiness: It’s a lot easier to remember a story or an anecdote than a principle.
Clarity: Experiences provide concrete examples to your posts, which helps the audience understand what we’re saying.
Fighting Writer’s Block: Your life is a vast source of material for content. I’m sure you have relevant stories that haven’t been told online.
Credibility: If you can back up your ideas with related experiences, you will gain credibility and be recognized as an expert.
Confidence: You can write more confidently because you’re writing about something you’re very familiar with.
Enjoyment: You will enjoy writing because it’s fun to talk about yourself.
Saving Time: The source material is already in your mind so you don’t have to spend time doing research.
I thought it would be helpful to share some of my guest posts that were based on personal experience. These posts were published on high traffic blogs.
For this post, I wrote about the first time I did an SEO campaign in a competitive niche. I talked about what I learned from the campaign.
In this one, I shared the things I learned in my journey to reach 1000 daily visitors.
This one was fun post to write because I was able to choose a topic I don’t usually write about. The blog where the post was published doesn’t really have a niche. Instead, it covers interesting or useful topics from a wide variety of niches.
I used to play poker full time so I recalled my poker playing days and came up with a guide to bluffing.
In this post, I talked about some of my sites and how I created a point of difference for them.
This guest post was based on my first job search out of college. I was able to get a great job offer by acing a job interview.
This guest post was based on my experiences making money with eBay’s affiliate program.
For this guest post, I tapped into my college experience. I became friends with some of my professors and reaped benefits from those relationships.
In this guest post, I told the story of canceling my home internet connection to try to improve my productivity.
In this post, I wrote about reaching 30K monthly visits with a post frequency of less than two weekly posts.
This was a simple tutorial for creating a Facebook Page for a blog. You may not think of tutorials as sharing your experience, but in one sense, that’s what you do. Once I figured out how to create a Facebook Page for my blog, I shared what I learned using relevant screenshots at each step of the process.
A review is a great way to share your experience. If you’ve spent a lot of time using a product, your experience can be very useful to readers.
In this post, I talked about the benefits I enjoyed from using Windows Live Writer.
Over to You
Take some time to think of interesting experiences you’ve had and then figure out which ones could be related to your guest posts.
If you’re passionate about your niche, you probably have a lot of personal stories that will be entertaining and useful to many people. Good luck!
Which experiences have you shared already in your blog or guest posts?
What experiences can you share in future guest posts?
This is a guest post by Dee Barizo. He’s been doing SEO and affiliate marketing for the last three years. His latest project is The Best Degrees, a site featuring the top online degrees based on quality and price.
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