In a rather catastrophic, post-panda scenario, when a number of internet marketing techniques seem to be falling like nine pins, guest blogging continues to be a win-win-win situation for all parties involved.
Please note that the third ‘win’ in the above preposition is not a typo, because there are actually more than two beneficiaries in this proposition.
A good quality guest post ensures that the blog owner gets good quality content added to their blog, whereas guest author gets considerable exposure, readers get to read some valuable advice, and search engines get some fresh, good quality material to show in their results, because a big majority of guest posts are quality content because there’s a hard-hitting human editor making sure no substandard post gets the chance to go on web.
So far, so good … but recently, a rather off-putting trend is taking place i.e. more and more bloggers are now starting to charge money for publishing guest posts. There can be many reasons, they might be looking to earn some money (that was a no brainer), or maybe they are trying to wade off spammers, but whatever the reason is, even though bloggers are entitled to accept money for whatever they do with their blogs, this paid publishing can be quite detrimental for all parties involved … let’s discuss just some of these downsides.
It will commercialize, hence corrupt the entire proposition:
To be bluntly honest, the money will eventually induce some favor in the minds of editors or blog owners, and there will be instances when they’d let in some mundane content on their blog, just because they are getting paid for publishing it, who knows, we might even see some bidding, just like those bidding directories.
Harsh on small guys:
Already, the big companies having the big bucks for marketing are starting to gain an upper hand in internet marketing, which was supposed to be a relatively level playing field. Now, if this trend spreads, and payment becomes a requisite on the majority of blogs, it will tilt the balance further in favor of big guys, who’ll be able to just pay their way to all sorts of rewards.
Will give a bad name to the practice:
No matter how good is this paid content, the involvement of money will give this practice a bad reputation, for all the right reasons. More people will jump in, trying to imitate the entire model. We will start seeing a plethora of blogs that publish nothing but paid posts. There are some blogs doing exactly that, already, but at least there are some quality blogs that good writers can resort to.
That might lead to a new Panda like update targeting blogs?
Ok, that’s the worst case scenario, but we have seen it happening in the past, some money-spinning model getting success, and lots of people jumping in to misuse it, for example, paid directories, article directories, MFA websites, content scrapping, and all that … and almost all of these models got thwacked by an algorithm tweak. So when the guest blogging starts getting abused, we will see search engines finding a way around.
Not only they will start discarding the value of back links from such posts but they’d also start discarding the entire website (Hint: Site wide penalty by Google panda update, instead of pages with thin content, the entire websites have to take the toll.
Natasha is an internet marketing expert by profession. When she’s not working, she likes to work out, read, and even draw (though she shares her paintings with very few people who can contain their laughter). Currently, she’s working for New England Lifestyle that makes quality White Bedroom tables
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