What is NOT guest bloggingI’ve mentioned quite a few times how guest posting may help your business grow. I also shared why in my opinion this is the ideal marketing strategy – where quality matters and everyone wins.

Unfortunately, not everyone can get this right. So are three things guest blogging is NOT:

1. Guest blogging is NOT link building in the first place

I know I have emphasized link building benefits of guest posting quite a few times: but if link building aspect is the first in your list of reasons why you start guest blogging, you are getting it WRONG from the very start.

This way you have good chances to sacrifice on the quality of your content (and the strategy overall) by attempting to get as much link love as you can. Don’t think about building links at all (they will come naturally). Think about other (much more important!) aims you are going to achieve: brand awareness, fans and supporters, reputation, etc!

If you only need link, don’t even start guest blogging. Period

2. Guest blogging is NOT article distribution!

Fellow marketers, I know you feel tempted to find a leak here: “Why would I spend 2 or more hours creating a great article and then post it to only one blog? Why not publish it on several blogs?”

Now, here’s my advice: DON’T do it. You’ll just screw the relationships with powerful bloggers and influencers in your niche and achieve nothing.

Try playing by the rules and you will be amazed how much more effective it is!

3. A guest post is NOT the same as product/tool review

I’ve seen enough of that. Plenty of guest posts I’ve seen focus on the by-line: just a couple of paragraphs of mediocre content and then dozen of sentences describing who the author is, what he does and how awesome his product is.

Before submitting this useless stuff, try to imagine why would a blogger want to publish it. Remember a blogger doesn’t require anything in return for linking to your site. All he needs is some good content his readers would appreciate.

Don’t waste your time doing blogger outreach if you have nothing of value to offer.

Now, to conclude, I am a marketer myself and I’ve dealt with many people who need fast, cheap results. If you are one of them, just don’t try guest blogging. This tactic is only effective if you do it right. Just don’t waste your time.

Img by Lars Plougmann

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Ann Smarty

Founder at MyBlogGuest
Ann Smarty is the founder of MyBlogGuest. Feel free to contact her if you have any questions about the platform.

129 Responses to “What Guest Blogging Is NOT: Getting It Right”

  1. vadim

    Absolutely right, Ann! Spreading the same content around multiple sites will hurt everyone in a chain. Not worth the efforts as at the end nothing is accomplished.

    Reply
  2. Brooks

    Very sound advice. When you think about it a post is as unique as the person writing it, so why would you ruin that by spreading your thoughts and knowledge thin with multiple blogs. A lot of times the site may not have anything to do about your topic, so it just loses it’s effectiveness. Guest blogging is a privilege by allowing you to express yourself literally and share with others, keep it honest.

    Reply
  3. Eric Kuhn

    I’ve read a lot of great things about this community. I was skeptical at first because it could easily get out of hand with spammy posts, but I stand corrected. Can’t wait to be a valued contributing member.

    Reply
  4. Marty Rogers

    Well said. I see far too many people trying to bomb blogs with junk – spend time on your writing and treat any links as a bonus / reward for providing value.

    Reply
  5. Max

    I want to do guest blogging the right way otherwise I think Google will come along and say guest blogs are worthless. This is a two way street, guest blogs should be good quality and niche blog sites shouldn’t charge people to post on them.

    Reply
  6. Andres Riaño

    Many people fall into the trap of creating links and links to redirect traffic to your site without offering something relevant to users, and instead of offering a service, end up falling into the trap of spamming.
    The more unique and quality is the content of your website, but I will be taken into account by google.

    Reply
  7. Graham

    I agree Ann and this is the way I’ve always went about my guest posts. It’s possible to promote without overtly promoting by offering useful tips and advice which in some way leads to site visitors (such as doing a Google search etc). A link is nice but it’s better to earn it first.

    Reply

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