Last week I was the last guest at #wgbiz Twitter chat (The chat has been discontinued but the hashtag has not!). Web.com also published my interview shortly after, so you may want to check it out!
Here’s a quick recap of what I was talking about at the Twitter chat:
Before we get started, would you briefly explain what guest blogging is to our newbies, Ann?
Guest blogging is the process in which an author provides a free article for the blogger to publish it on his/her blog under the author’s name.
The process is very well visualized through this infographic (It only misses the smiles on faces lol)
To put more generic, it’s the most social of content marketing: Expanding your reach and connections through great content
What would you say is the top benefit of guest blogging?
Connections… I’ve said this before: The growing list of connections is your best result with #guestblogging
I have a good case study on how solid connections keep paying off if you do this right:
Basically, you can put everything else on auto-pilot (links, traffic, etc) if you are well connected and influential…
What are some of the more popular myths about guest blogging?
It’s only good for links. I’ve been trying to bust the myth for ages. Here are more myths in my old article at @smexaminer
Those other myths include (1) GB is too time-consuming to be worth it & (2) GB is frowned upon by Google
What’s Google’s attitude towards guest blogging then
Same as #myblogguest: It’s no good if you are just doing it for links
Google frowns upon MASS guest blogging when quantity of links is your priority
If guest blogging doesn’t drive huge traffic or links, how does it provide SEO or other benefits?
SEO has gone far from “measurable” metrics like traffic and links… You should be in the web social and knowledge graph to rank well
Guest blogging is perfect for that: It connects to you micro-celebities in your niche…
What are the ingredients for a top-notch guest post?
A *good* guest post is: It should be well-written, reflect the writer’s personality, has images and links (like any blog post)
A *perfect* guest post is the one YOU (the author) enjoy reading and find useful
My own rule of thumb: If I don’t find the guest post *perfect*, I’d rather use it on my own site *unless it CAN be improved
What did you rely on to get you through the hard moments, when you were building your biz dream?
I am happy to have awesome support from my husband… I have a stubborn desire to NEVER stop (which comes very naturally, I never force it). So my recipe to going through hard time: Keep working, I’d say 🙂
Tinu’s Thoughts on MyBlogGuest
Please spread Tinu’s words by retweeting what she has to say about our platform:
#wgbiz Ann did not know I planned to say this if we had time… but the tool she created, My Blog Guest, is inspirational to me.
— Tinu Abayomi-Paul (@Tinu) January 13, 2014
#wgbiz First it makes something that is often hard, really simple [ finding guest blog posters and places to post.
— Tinu Abayomi-Paul (@Tinu) January 13, 2014
#wgbiz Second, and most relevant to our discuss of women in business: she saw a need, and instead of just complaining, filled it.
— Tinu Abayomi-Paul (@Tinu) January 13, 2014
@seosmarty Oh, no. You are awesome. Al the little seeds I used #MyBlogGuest to grow end up as baby money trees. Have you to thank for that.
— Tinu Abayomi-Paul (@Tinu) January 13, 2014
Joseph
Latest posts by Joseph (see all)
- Chatting Guest Blogging at #Pitchboxchat - December 19, 2018
- How to Collaborate on Content: Co-Create, Interview and Find Guest Bloggers! #BizapaloozaChat - December 5, 2017
- Ann Smarty Talking Influencer Marketing at #BW_Chat Twitter Chat - February 26, 2016