Since we added a very popular Infographics Gallery to our content spreading tools, our users have been asking us to provide some tips on how to brainstorm, create and promote infographics. So that’s what we were talking about on our weekly Twitter chat:
Here’s the Twitter chat summary with all the tools and resources we have shared:
Step 1: Brainstorming Infographics
The first step in brainstorming your future infographic is to find a great idea. What you need to do here is to think about your previous research and your overall expertise
- Think of your previously published, most indepth articles, ebooks, white papers, etc. Example: Here’s how I re-used my own research for @Mashable guest post into an infographic on social media spamming.
- Think about most recent trends within your niche. For social media niche, for example, this can be newest features introduced for Facebook, Twitter, Google Plus, etc. Think how you could explain how things work in a clearer way. Cheatsheets work best for that! Example: here’s a very popular cheatsheet on Google + which was created shortly after the social network had been born.
- Think about the stats you can sum up and visualize. Example: Our official infographic revealing MyBlogGuest growth and stats so far!
- Monitor q&a sites to see what people have hard bad time figuring out. Search Quora and LinkedIn answers for general sites. Find niche q&a networks: for example SEOmoz answers for SEO / social; MakeUseOf answers for tools and tech, etc. Example: Ever since official Twitter Retweets were introduced, people (especially newbies) had bad time figuring the difference between Retweet and RT @, so I created an infographic explaining it.
The main point: the infographic should not be created for the sole point of making the data beautiful. It should be useful!
One more tip: check out these blogs for plenty of infographic inspiration!
Step 2: Creating an Infographic
Of course, your best bet is to find a good designer for that (I used odesk.com but there can be many other resources for that) but you can start by experimenting with something fun and basic you can cerate yourself.
- Here’s the post I did on types of infographics and tools you can use to create them
- Create “Periodic tables” organizing your niche terms (use this a blank periodic table for you to fill in)
- Create a “Map” visualizing the spread of products or how they are being used worldwide (check out these Free Vector World Maps Collection: the huge collection of high-resolution world map images in various colors and textures)
- Try Venn Diagrams which are the easiest to create but need a fresh idea. Here are some tools to help you put your idea into practice.
- Create flow charts to better explain any process. Creately is a great tool for that (here’s our own guest blogging flow chart as an example)
- Here’s another article with more infographic tools (especially for branding)
- Here’s one which comes highly recommended (paid) Piktochart
Even more resources:
- Here’s the awesome collection of visual hooks and elements for your future infographics: learn to create beautiful columns, trendy lines, beautiful charts, etc
- Here are plenty of awesome Photoshop templates and icons to use in your infographics (or to just get inspired)
Step 3: Promoting Your Infographic
Simply creating a great infographic and waiting for people to come is not the best way to reward yourself for your efforts. Here are a few things you can do to help it go popular:
- Use our Infographics Gallery to let more bloggers re-publish it. Here’s the video tutorial of that feature.
- Once your infographic is guest-published, use our HELP NEEDED forum to get some shares each time. Here’s another video on it. And here’s a more detailed video from our awesome social media mod!
- Pitch it to the Infographic Distribution sites. Try [inurl:submit infographic] search on Google. Also feel free to use our own spreadsheet we were using to promote our official infographic (it has contact details and terms pre-filled).
Per users’ requests next time we’ll talk about finding great articles in our Articles Gallery and making an offer! Join us next Thursday at 11 a.m. EDT / 3 p.m. GMT!
>>> Note: Join us each Thursday at 11 a.m. EDT / 3 p.m. GMT to talk guest blogging and content marketing. Just follow and Tweet #MyBlogGuest hashtag<<<
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