From Ann: This article is written by one of our great users and I love the advice here! This article is courtesy of MyBlogGuest Articles Gallery, the best source of free unique content for your blog – and that’s the great sample of what you can get using it!
Daley is a freelance writer and blogger who knows it can take a lot of blood, sweat and tears to get into the rhythm of writing great material, and that’s before all the other stuff that can trip you up. You can find him at www.daleyjfrancis.com.
Whether you’re a small business, a lone freelancer or a large corporation, the importance of having a blog on your website is huge, and growing increasingly more relevant to business and marketing with every passing year. Gone are the days when a blog was just a way to stuff keywords into the website in order to try and get better search engine rankings, or to try and steer visitors of the site to the sale.
A blog is now a way to inform customers about who you are, what it is that you do and show just how much of an authority you are in your niche. It is the equivalent of wearing a badge that says “I know what I’m talking about”, and you’ll see more businesses with a quality blog than you will without, because businesses know this is a great way to communicate their message.
But just having a blog isn’t enough. You need to have a strategy of what you want to say and how you want to say it – by first person case studies, images and videos, helpful advice, podcasting, etc. – or it can quickly descend into an incoherent mess or become a chore. There is nothing worse than heading to a business’s website and finding out that their last blog entry was November 2011 and it reads like they couldn’t be bothered. It doesn’t give the best impression to the reader/customer. Here are a few things to consider when starting your blog: READ MORE… »